With the 2024 season underway, we at Finseta are thrilled to announce our new role as the official Foreign Exchange (FX) partner for the Ladies European Tour (LET).
You can directly check the announcement here: PR Announcement
This exciting three-year partnership marks our entry into the LET family, where we will provide comprehensive foreign exchange solutions to support the Tour and its players as they compete in tournaments across five continents, with a total prize purse of €34 million.
The 2024 LET season kicked off last week in Kenya, and this week, players are competing in Riyadh for the Aramco Saudi Ladies International Presented by PIF. Throughout the year, the Tour will feature 29 official tournaments in 19 countries.
James Hickman, our CEO, expressed his enthusiasm: “We are delighted to have partnered with the Ladies European Tour and look forward to working together and supporting their growth over the coming years. Both our organisations are expanding internationally and so have strong synergies across a number of areas.”
Founded in 2010, Finseta is proud to be an organisation with a significant female workforce, thriving in a predominantly male industry sector.
Fiona Harold, LET Commercial Director, added: “We are delighted to welcome Finseta on board for the next three years and see this partnership as a great fit for our respective organisations. As a global Tour, partnering with Finseta not only provides us with a service that is paramount for the day-to-day business of our organisation but also allows us to collaborate on initiatives that showcase our athletes. We look forward to working with Finseta as we grow women’s golf across the world together.”
We at Finseta are excited to support LET’s international journey and demonstrate the value of our services to both the organisation and its players. This partnership underscores our commitment to excellence and innovation in foreign exchange solutions.
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